GRADUATE SUCCESS – D.S. from Colorado Springs, CO, USA
# years you have been an LMT, and # years (or months!) you have been in your own practice: 14 years LMT, 1 year self employed
What is your niche? Overuse Injury Recovery
what was your experience of practice building like, BEFORE the academy? Paint a picture of what you were doing, how you felt, results (or none) etc. I had no plan or strategy. I came to the US around 4-5 years ago. worked as employee and didn’t like it. I used to love being a employee in Germany. it offers so much security and its more like working with a family you choose than working for a big boss. and all you have to do is show up for work and do a good job. I finally opened my own after working for an awful employer. It was a decision made because i got nausea just going to work, knowing i worked for an ass. And I knew it’s not worth working for someone else if i don’t have any job security or benefits and only get payed if i have a session. So I researched how to open a business and opened my own within 4 weeks time. I used my savings and hoped for the best. I managed to go from 1 client to about 3-5 a week with pure luck and no strategy. But i realized i wasn’t growing fast enough, if i wanted to actually pay myself and not just my business bills. I felt much happier working for myself but did not make enough money to pay myself…
What was the main program OUTCOME you declared when you started the academy? gain 16-24 new clients by the end of the program
What were your results DURING/AFTER the program – what did you accomplish? (and refer to your three outcomes you wrote at the start!) I gained 12 new clients. My Revenue went from $1,000 – $2,000 to $4,000. My weekly Client count went from 3-5 to 8-15. My goal is a steady stream of 15-20 clients per week and steady revenue of $9,000 per month. and I am getting closer every week!
What was it like for you being in the program as compared to trying this on your own? Eye opening! Life Changing! I finally have the right tools to run a successful business. no more guessing and trying and hoping!!
What aspect of the program did you find to be MOST valuable? What didn’t I? The first 2 weeks (or more like 4) where overwhelming. I learned so much and grew and changed that it is hard to say what was the most valuable. Mindset was very important. But without the spreadsheets to do my numbers, finding my niche and right name as well as learning that the best way to grow is to have practice champions. yeah those where all very important tools I needed!!!
What aspect of the program did you find to be LEAST valuable? Nothing! Everything was valuable even if i didn’t needed it. I might, so I am grateful i know now!
What would you tell people who are considering doing the program? DO IT! It will help you get all the tools you need to succeed. And all the tools you didn’t know you need to succeed! No business class will get you where you want to be as efficient as this one.
What advice do you have for newbies in the program? Breath! All will fall into place and make sense at the end of the program. Listen to Rebecca and the Program Assistants! Ask for help! Step outside your comfort zone! You got this!
Anything else you’d like me to know? You definitely over delivered! I can’t thank you enough! This program was so much more than i could have imagined. I’ve learned so much more than just how to build a successful massage practice. I learned what my fears are and how to overcome them. And I learned that stepping outside my comfort zone did not kill me. I am still very much alive 😉 And even better, stepping outside my comfort zone helped me triple my income and it will help me triple that as well!