Are you unknowingly putting yourself out of business? The number one issue I see in massage practices is therapists undercharging ….and not even knowing it. Most of the time rates are chosen randomly rather than by business calculation. This is an easy way to harm your business. You can be “busy” and still not make enough money.

You should not base your rates on what others are charging or what you think other people will pay.

You should not base your rates on how much or how little pressure you use.

You should not base your rates on how much or how little effort you use.

You should not usually base your rates on what modality you are offering.

You should not base your rates on what you think you are worth.

You should not base your rates on what YOU would pay for a massage.

You should not base your rates on what you think will be a lower, competitive price compared to others.

You should not base your rates on what franchises and spas are charging.

You should not base your rates on your experience in the industry, either.

You should base your rates on a business calculation, which is: what it takes to reach your own personal financial goals, factoring in your total possible hands-on hours plus all the hours it takes you to run your business, as well as the number of weeks per year you want to take for vacation.

Do you want to see more tips about how you can build your massage practice in the best way? Click here to access the Facebook group: The Art of Building a Successful Massage Practice.