GRADUATE SUCCESS – D.S. from Colorado Springs, CO, USA

How many years have you have been an LMT, and # years (or months!) you have been in your own practice:
14 years LMT, 1 year self employed

What is your niche?
Overuse Injury Recovery

what was your experience of practice building like, BEFORE the academy? Paint a picture of what you were doing, how you felt, results (or none) etc.
I had no plan or strategy. I came to the US around 4-5 years ago. worked as employee and didn't like it. I used to love being a employee in Germany. it offers so much security and its more like working with a family you choose than working for a big boss. and all you have to do is show up for work and do a good job. I finally opened my own after working for an awful employer. It was a decision made because i got nausea just going to work, knowing i worked for an ass. And I knew it's not worth working for someone else if i don't have any job security or benefits and only get payed if i have a session. So I researched how to open a business and opened my own within 4 weeks time. I used my savings and hoped for the best. I managed to go from 1 client to about 3-5 a week with pure luck and no strategy. But i realized i wasn't growing fast enough, if i wanted to actually pay myself and not just my business bills. I felt much happier working for myself but did not make enough money to pay myself…

What was the main program OUTCOME you declared when you started the academy?
gain 16-24 new clients by the end of the program

What were your results DURING/AFTER the program – what did you accomplish? (and refer to your three outcomes you wrote at the start!)
I gained 12 new clients. My Revenue went from $1,000 – $2,000 to $4,000. My weekly Client count went from 3-5 to 8-15. My goal is a steady stream of 15-20 clients per week and steady revenue of $9,000 per month. and I am getting closer every week!

What was it like for you being in the program as compared to trying this on your own?
Eye opening! Life Changing! I finally have the right tools to run a successful business. no more guessing and trying and hoping!!

What aspect of the program did you find to be MOST valuable?
What didn't I? The first 2 weeks (or more like 4) where overwhelming. I learned so much and grew and changed that it is hard to say what was the most valuable. Mindset was very important. But without the spreadsheets to do my numbers, finding my niche and right name as well as learning that the best way to grow is to have practice champions. yeah those where all very important tools I needed!!!

What aspect of the program did you find to be LEAST valuable?
Nothing! Everything was valuable even if i didn't needed it. I might, so I am grateful i know now!

What would you tell people who are considering doing the program?
DO IT! It will help you get all the tools you need to succeed. And all the tools you didn't know you need to succeed! No business class will get you where you want to be as efficient as this one.

What advice do you have for newbies in the program?
Breath! All will fall into place and make sense at the end of the program. Listen to Rebecca and the Program Assistants! Ask for help! Step outside your comfort zone! You got this!

Anything else you'd like me to know?
You definitely over delivered! I can't thank you enough! This program was so much more than i could have imagined. I've learned so much more than just how to build a successful massage practice. I learned what my fears are and how to overcome them. And I learned that stepping outside my comfort zone did not kill me. I am still very much alive 😉 And even better, stepping outside my comfort zone helped me triple my income and it will help me triple that as well!

Happy Clients – D.S. from San Francisco, CA, USA

I LOVE my students. Truly. It brings me so much joy to help massage practices THRIVE! Here's a recent feedback from from a Graduate of my program. He's been in practice 10 years, and is finally making his own practice into a sustainable, fulfilling career! Enjoy this inspiration!!!

where do you practice? (city/state/country)
San Francisco, CA USA

# years you have been an LMT, and # years (or months!) you have been in your own practice:
I have been a CMT for 10 years and been in own practice for 1 ½ years. 

What is your niche?
Sports Massage: Athletes 

what was your experience of practice building like, BEFORE the academy? Paint a picture of what you were doing, how you felt, results (or none) etc.
Before the academy, I was trying desperately to get everyone on my table. I wasn't clear in the work I did, I just said I did massage and I tried to market myself without really knowing WHAT I was marketing. I got some clients, but they weren't consistent at all. 

What were the three program OUTCOMES you declared when you started the academy?
1. I want to attract more clients: the ones I want and love to work on. 2. I want to be better about talking about my work (i.e. techniques I do). 3. I need to be better about “asking” for business to retain clients. 

What were your results DURING/AFTER the program – what did you accomplish? (and refer to your three outcomes you wrote at the start!)
During the program, I was able to narrow down a niche that I enjoy working on and am now confident in talking about my work and what I can do for people. I also now have a PLAN set in place for things I need to do or get better at doing. I have all the resources I need to plan my work and work my plan 🙂

What was it like for you being in the program as compared to trying this on your own?
This program is absolutely amazing. It is like NIGHT AND DAY from being in the program to trying it on your own. Rebecca makes sure you have everything you need and the support of everyone from other students to Stephen, Adam, Dirk, program assistants, and more makes you realize you are not doing this alone. There will be support for you for life ! 

What aspect of the program did you find to be MOST valuable?
I loved the weekly Q&A calls because you realize that everyone has either similar questions or going through things you are as well. To have the support of Rebecca and other students really made me feel motivated and inspired. 

What aspect of the program did you find to be LEAST valuable?
I got value from every aspect of the program, I can't think of anything that didn't help me even just a little bit. 

What would you tell people who are considering doing the program?
I would tell them to DO IT! Even if there is fear or hesitation, it will be the best thing you can do for you and your practice. 

What advice do you have for newbies in the program?
I would say get a calendar and write everything down so that it is scheduled , i.e. your weekly Q&A calls, calls with P.A.'s and Coaches, etc. Also, use the support from the group and don't be afraid to ask questions or ask for help. Always remain coachable and utilize all the resources that you have !

Do you have any suggestions for improving the program in ANY way?
Not that I can think of, I like the changes you are doing to make it easier for everyone involved. 

Anything else you'd like me to know?
I said it before and I'll say it again: THANK YOU REBECCA for shining your light and believing in SO many strangers who want to make a difference in the world through massage therapy. I am so grateful for you and your staff and the amazing people I met along the way. It feels good knowing I have one of the BEST mentors out there. THANK YOU!!!!

Spotlight – Eli’s Successful Launch of Body Euphoria, a Trans-Friendly, Trans-Owned Massage Therapy Center in Pittsburgh

Just bragging about one of my favorite humans on the PLANET!… Eli Shumaker! Check out this link above to an awesome writeup.

I have had the honor of helping this beautiful soul make his dream of a purpose-driven private practice come true.

In just 8 weeks, Eli and I worked together and created, branded, and launched his trans-friendly massage practice, with a mission to help members of the LGBTQ community feel at home in their bodies.

This is so. needed. And the dream is now a REALITY!

On a personal note… Eli is going down in history as the most coachable massage therapist I have ever had the privilege of mentoring. I knew from the start that he had the drive and passion, but just needed some strategy and guidance – and confidence – to make it GO. He soaked up every lesson, every call, every assignment, and just poured his heart and soul into this project. Eli, thank you for trusting me.

I'm proud. Just… freaking proud.

I remember telling Eli, “You are never doing anyone any favors by dimming your light.” It was like a switch flipped – and his reasons and fears and excuses turned into action.

Eli, thank you for DOING WHAT IT TAKES to let your light shine! The world needs you!