YAY! You found me!

I’m Rebecca de Azevedo Overson, and I am on a mission to help massage therapists SUCCEED in business for themselves.

As an LMT since 1995, I’ve had plenty of failures on the road to success.

I want you to know: You don’t have to struggle to figure out what it takes to have a successful massage practice of your own.

I’ve figured it out, I’ve made the mistakes so you don’t have to.

Curious to learn more about how I do that? Click here

I offer an 8-week, high-level Mentoring Program for massage therapists who are serious about success. I’ve coached hundreds of massage therapists around the world to reach unprecedented levels of success in their practices!

Stuck? Don’t know where to start?

Please click the button below to get my FREE exclusive 45-min training for massage therapists who want to build a thriving practice of their own.

Also – if you want to connect and get my advice for free – Join my free practice building facebook group: The Art of Building a Successful Massage Practice. There are 12,000+ massage therapists just like you, in a very supportive community. See you there!

Work With Me

Rock Your Massage Practice Academy — Where massage therapists can launch or grow their own thriving practices with proven strategies and full support from our all-star team

Brought to you by Rebecca de Azevedo Overson, Licensed Massage Therapist (UT), Massage Practice Success Coach and Mentor

Can we talk about the massive failure and struggle going on in the massage industry?

Industry statisitics regarding burnout rates, career longevity, and earnings paint a very different picture than your massage school recruiter did.

The odds of success are stacked against you.

You feel called to do this…. but you can’t afford to do it if you aren’t make a living with your skills.

What is your dream worth to you?

You need a solution to stack the odds of success in your favor.

Welcome to Rock Your Massage Practice Academy

What if you could launch or grow your own practice with confidence? 

What if you could quit that job you hate and make money doing the thing you love most?
What if you could have guidance every step of the way?
What if you never had to second guess yourself or your business decisions, and have a blueprint to THRIVE for the rest of your career?

What if you could earn double, triple, or quadruple what you are earning today?
That’s what we do. All day.

Rock Your Massage Practice Academy is an exciting offer from Rebecca de Azevedo Overson, LMT. Our team provides business mentoring and mindset coaching, specific to the massage therapy industry, for therapists who want to start or grow their own successful practice. We offer online programs in a group setting to help you accelerate your progress and create the practice you’ve always dreamed of. 


This program is for massage therapists who are

  • Great at bodywork but not great at the business side of things
  • Tired of working for others 
  • Scared to put themselves out there
  • Worried about financial security
  • Want to build their own business but don’t know where to start
  • Have started their own business but don’t know what to do next
  • Are stalled out – something isn’t quite working
  • Having problems getting clients
  • Having problems getting the RIGHT clients
  • Feeling burned out, but don’t want to give up on the dream
  • Not charging enough; scared to charge more
  • Feeling resentful of clients who cancel last minute, no show, or violate boundaries
  • Feel out of control of their business – driving blindly with fingers crossed
  • Have no real marketing strategy
  • Realize that friends, family, and clients are not reliable for referring business
  • Frustrated by too many openings in their schedule
  • Upset seeing other massage therapists thriving and wondering what you’re doing wrong
  • Fear another shutdown or interruption of income
  • Feel stuck in discounts and coupons and groupons or lowering your rates to compete
  • Fear you are invisible and constantly competing with other therapists
  • Working too hard and not making enough money


In a few words… we’ve been there.

With our program, you aren’t going to get generic business and marketing advice. You aren’t going to get a bunch of information that doesn’t mean anything to YOU. 

As a struggling-turned-thriving massage therapist, who sold her practice, Rebecca knows firsthand how scary it can be to put yourself out there and try build a business around your passion. You have the full support of an expert team and industry-recognized leader/mentor, to help you get the results you desire. 

Listen – most massage therapists make the huge mistake of thinking if they’re great at bodywork, they’ll succeed in business. Do what you love and the money will follow….right?? Wrong. The most costly thing about business is trying to learn THIS business on your own. You’ll waste precious time – time you could be using giving your gifts to the world – only to be left scouring the internet and swimming in a sea of information, overwhelmed by the sheer volume of advice out there. Just….don’t do that. The world needs you, NOW.


We have proved our methods over and over again, in six different countries, across many demographics and economies. 

What’s our secret?

We start with YOU and work from the inside out – because we know what marketing books won’t tell you:

you don’t have “business problems” – you have personal problems that are impacting your business. 

You need transformation, not information. 

You need support from a team. 

You need actionable strategies and more than anything else, you need RESULTS. 

Follow our roadmap, show up and do the work, and you will get RESULTS!


We map out every step of the business building process in our online program. 

We answer every single question you have. 

We help you solve all your current business problems and headaches. 

We show you the best ways to attract clients – without spending money on advertising. 

We tell you what NOT to do when building a practice. Mistakes…. are costly.

We coach you through fears, mindset blocks, and challenges that have always held you back in life and are most likely STILL holding you back as you put yourself out there. 

We help you eliminate Imposter Syndrome.
We show you how to get consistent bookings. 

We show you how to retain clients. 

We give you all the systems and policies and strategies you must impleent in your business. 

We coach you how to separate yourself from perceived competition. 

We help you find your niche which will make you visible to ideal clients. 

We build your website for you, if you need that. 

We do your logo for you, if you need that. 

We review any existing marketing materials and help you rebrand if needed. 

We show you how to become a magnet for the ideal clients. 

We show you how to raise your rates and think differently about what you charge.

We get you over your technophobia. 

We demystify the whole business-building process so that you are set up for a lifetime of success. 

We are with you every






We designed Rock Your Massage Practice Academy to provide you with several key benefits:

1. Immediate access to our 8-week Curriculum online that walks you step by step through our process for building a thriving practice of your own. 

Access anywhere, anytime, and receive lifetime access even after you graduate, so you can revisit and review lessons and strategies. 

2. A team that is fully invested in YOUR success. Listen — your results are our reputation and we take that seriously! When you work with our team, you have our full support for the entire 8 weeks + 2 bonus weeks we work together. Our eyeballs are on YOU. 

3. Access to dedicated support & coaching during the program for mindset work, business strategy, marketing strategy & messaging, branding, logo design, web design, facebook ads, communication and sales training and more. Everything you could possibly need help with is included in this program. 

4. A dedicated Program Assistant – a graduate of the academy – assigned to YOU to hold you accountable for your goals and ensure you are showing up to the Q&A Calls + participating in our Facebook community. No one falls through the cracks.

5. Two Zoom Q&A Sessions per week (recorded) for up to 2 hrs each in realtime, with our expert Coaches and all students in the program, to help you get your business questions answered and move forward. 

6. Three 1:1 calls with our Mindset Coach, to ensure you are progressing through the program.

7. Private Facebook Group for students during the program so you can ask questions 24/7, and

8. after the program you will be added to the Graduate Facebook group for lifetime community of successful massage therapists all over the world who have completed our Academy. 

Also, 18 CEUs through NCBTMB are availble upon successful completion of the program.
The tuition for the program is a business expense and therefore a tax deduction. You can’t lose.


This program is designed for a select group of massage therapists who meet a specific criteria to be accepted. In order to be eligible, you must: 

Be a licensed/certified/registered massage therapist — or similar designation, in accordance with the laws and regulations in the part of the planet you live and practice. (Yes, we work with therapists all over the world.) 

Have high standards of integrity and professionalism. If you think stealing clients from the spa you currently work at is the best way to grow your own practice, we aren’t a good fit. If you have practices that call into question our ethics, we definitely aren’t a good fit.

Be self-employed or want to be self-employed in private practice. You must be in full control of your business and business decisions; therefore, if you are an employee, or an independent contractor working for someone else, this program is for your employer, not for you. If you want to quit that job you hate and start your own business, however, this program IS for you.

Be coachable. This means you will listen and take action, even if you are scared. It means you will ask questions and show up to get results, not to argue with us. Yes, you are in control of your business; however, we are the experts in building successful practices. We know what gets results, and ultimately your business is yours, so we expect you to show up fully and take massive action. This is not a ‘stare at your vision board and magically manifest clients’ kind of program (although we love that woo woo stuff).

Be decisive and committed to ending your struggle, right now. Not 3 months from now, not next year after you’ve given it some time. If you keep doing what isn’t working, doing it for longer periods of time will leave you worse off. Reality check. Therefore, we only work with massage therapists and bodyworkers who have a REAL NEED to get expert support and mentoring to build their dream practice right now. Success loves speed. If you think you can do this on your own despite a massive failure rate in our field, we welcome you to apply after you’ve exhausted all of your ideas. Let us know how it goes. 😉 We’ll still be here for ya.

Be resourceful. That means you are unstoppable in the face of any obstacle. On the road to success, there will be challenges – financial ones, personal ones, circumstantial ones — life is hard for everyone. Resourceful means you’ll find a way to keep going even if you hit a block. It’s going to take time, money, focus, sweat and tears to get where you want to go. This is not for quitters or people who make excuses . We can only help people who are committed to doing what it takes to get results. (As long as it’s legal and ethical, though!)

Be a 10 on the 1-5 of awesome scale! We only work with awesome people, because once we bring you into our community, we’ll be together for life! Be positive, encouraging and respectful to our community and be awesome for our team to work with.

If that sounds like you, then we would love for you to apply to Rock Your Massage Practice Academy! 

Are you ready to Rock Your Massage Practice?

One more thing…..

Our program is in such high demand that we can only accept bookings from people who are right at this moment willing and able to invest a good chunk of time, energy, and financial resources required to get you where you want to go. You should evaluate whether or not you are able to commit fully to building your dream practice right now.

What does it mean to be ready, willing, and able to fully commit to building your dream practice?

  • You can and will dedicate at least 10 hours a week to work on your business. 
  • A way to financially support yourself while you are building your business (such as: another job, a spouse/partner, 3-6 months of savings, available credit cards, ability to borrow/get a loan/sell something, a sponsor, angel investor, trust fund, a rich uncle etc.) WARNING: You cannot build abundance when you are operating out of scarcity. It’s scare-city. 
  • Emotional support: if you have young children or dependents, are you going to carve out time for YOU while you work on your business? Are you going through a major transition/life crisis right now (family member needs help) that would prevent you from focusing on YOU? Etc etc etc.
    • If the answer is a full-bodied YES, then click the button below to pick a time to speak with our team and to submit your application.

If now is not the time for you, please wait to apply until it is. If we offer you a spot in our Academy, we are going to be 100% committed to your success, and we require that you show up 100% committed to your success as well. We take our success rate seriously.

Also noteworthy: You might notice we don’t discuss tuition here. That’s because we don’t know yet if it’s the perfect fit for you (hence, book a call). That being said, if you are looking for a cheap and easy course, this is not it……Building your dream is not cheap and it is not easy and we find that people who expect cheap and easy aren’t our tribe. You may have to borrow, use credit or loans like anyone serious about starting or growing a business, if you decide you want our help. We will look together on our 60 min call with you but the goal here is CLARITY, not to sell you a program. We will only offer a spot in the program if we are 100% confident that this will work for you and if you want our help getting a massive return on your investment. Promise.

Are you ready to add 10k, 20k, 30k, 50k MORE per year doing what you love, with our proven strategies? 


NOT THE RIGHT TIME??? That’s ok ….and HONEST! Take the pressure off yourself! We have something else for you, if you are not ready to go all in on your dream practice just yet, but want to dip your toe in, try our Jumpstart Your Massage Practice DIY program. It is not our full-service Academy; It’s a tiny but mighty DIY program (no support), but it might be the place for you to start if you aren’t quite ready to commit to the massive work it takes to build your business.


What happens if I book the call and I’m not accepted?

Our goal for the call is clarity – for us and for you. If it’s not a good fit for any reason, we’ll discover that on the call, let you know, and we will point you in the direction of whatever other recommendations we have, resources, homework, etc.

How much does the program cost? Right now, zero, because we don’t know it’s right for you. Just like a surgeon can’t recommend a surgery without a thorough intake and diagnosis of the problem, we can’t even talk about the investment of the program until we get real clarity on your business issues. Be patient with us. Our goal is that you get clarity, our goal is not to sell you something. We will discuss all the details if and when we decide together it’s a great fit. 

I have a business partner who makes decisions with me. Can they get access to the program?

Yes, and be sure they are on the call with you so that we can include them in the assessment of your situation. If you have a true business partner, we will work with both of you if we decide it’s a good fit.

I have a spouse who works in the business with me. Can they get access to the program? 

Yes. If you are a true partnership, team, we work with both of you under the tuition/admission for one person.

I’m a student about to graduate soon. Should I wait to apply?

That depends entirely on how much time you want to waste after you graduate. 🙂 In all seriousness, if you are graduating soon and want to hit the ground running, YES, this would be great for you.

I want one-on-one mentoring from Rebecca, not a group program. How do I get one-on-one help?

I can appreciate that, and, we’ve found that the group process actually accelerates our students’ progress dramatically. You learn from everyone else in the program, because of all the different places and stages they are in.

Regardless, Rebecca is on a bold mission to elevate the entire massage industry, and if she worked 1:1 with everyone who wanted her help, she’d have a waiting list too long for people to get the immediate help they need. Even worse, we would never make the impact she is committed to making. Strength comes in numbers.

That being said, she has the support of an entire TEAM to help you all along the way. She is personally very involved in the program, and you get 1:1 calls with our mindset coach and plenty of attention. You have a dedicated accountability partner, breakout rooms on group calls if needed…. we got you.

1:1 calls with Rebecca are available in the program under certain conditions, for example, if you have a unique issue that no one else has, we’ll invite you to book a 1:1 call directly with her while in the program.

We invite students to trust the process – we have done this many times and have it down to a system that will help you get the results much faster.

That being said, if you insist you solely need 1:1 support, Rebecca is not the coach for you!

I don’t do massage therapy – I do another type of bodywork (reiki, Bowen, Trager, Craniosacral, Thai, Ashiatsu) .

Even more reason for needing help marketing. This program is for any kind of bodyworker. We’ve helped all kinds of practitioners and even canine/equine bodyworkers.

I’m a male. Will this work for me? 

In a female dominated industry, with unfair biases abound, you need all the support you can get. Being male is not a barrier to success — only your belief that it is.

I live in a small community. Will this work for me? 

Yep. Believe it or not, we have graduates of our program that are so awesome that their clients drive long ways to see them. Would you like us to help you exude that level of confidence and expertise? Alrighty then. 🙂

I have never run a business before. Will this work for me? 

Even better. You won’t make the costly mistakes that most people do when trying to figure out a business the first time.

I’m going to be relocating soon. Will this work for me? 

We have had students relocate many times and once they know how to build a business, they can build it anywhere. Also, we have students, who were planning a move, get a headstart in their new location before they arrived. Many people forget, that starting up a new business often means a lot of waiting on other people. So, get started anyway.

I don’t have any money. Will this work for me? 

If you don’t know where your next meal is coming from, you probably shouldn’t be building a business. Businesses require investments of time, energy, money, and more. Evaluate whether or not this is the right time for you. Are you resourceful? Do you have the Eye of the Tiger and a real need to change your trajectory? The first decision to make is, are you sick of struggling with money and are you committed to doing something to fix that?

I have an outcall practice. Will this work for me?

Yes. We have worked with many outcall practices. In fact, most outcall practices that find us realize that they are waaaaaaaaaay undercharging. Outcall practices require even more special care. Yes, we can help.

I have been in business for over (10, 20, 30…) years. Will this work for me? 

Yes. We have helped many stagnant business get a new boost. We have helped therapists from 0 to 32 years in their careers.

I have employees and am looking to scale. Should I apply?

If your current practice is totally rocking and you employ more than 3 people, we primarily work with solo practitioners and this would not be a good fit for you.
If your current practice is struggling, and you are solo, and believe you need to hire more people, then we should definitely talk to get you some clarity around your situation.

I’d like to build a large spa/clinic/facility in the future, but I don’t have my own successful practice yet. Is this where I should start?

Of course. Unless you have a million dollars in the bank and investors and an experienced executive team with a business plan……. dream big my friend, but start where you are.

I’m not good at sales or self-promotion. Can I be successful in business? 

Most massage therapists are introverts. So yes. Are you coachable? Then you can learn this. BTW, if you are self employed, you are in the Sales and Marketing industry by default. If you can’t sell your services, you don’t have a business.

I’d like to take home a million dollars a year. Is that possible? 

Probably in real estate. But not in massage therapy. Not a good fit.

But can I make six figures a year as a massage therapist?

Yes you can. You can gross six figures in private practice and how much of that you get to pay yourself depends entirely on you. We have helped many therapists accomplish this thrilling milestone.

I’ve tried other programs like this and they didn’t work for me. What’s different about this? 

Either you didn’t show up and do the work,

your coach hasn’t done what you are trying to do,

or their support sucked.

Does that answer your question? 🙂

I haven’t gone to massage therapy school yet. Where do I begin?  

Google “massage therapy schools near me” and start there. We only work with credentialed massage therapists or therapists whose licensure is imminent.

I’m dual licensed. (such as massage, esthetician.) Will this work for me? 


I want to open my business in the future, when should I apply?

You should appy when you are ready to take actions to build your business.

I live outside of the US, will this work for me?

We have found that geographic location is not the determining factor of one’s success. We have worked with massage therapists in six different countries.

Do you offer any kind of money back guarantee with your program?

If you are hoping for guarantees in business, we submit that owning your own business definitely not the right path for you. Why? Nothing in life is guaranteed. Nothing in business is guaranteed, nor in life, nor in love….there is always a risk.

Since you are the person that must take the actions that produce results in your business, it would be unethical for us to guarantee “results” that are out of our control.

What we can guarantee is if you do nothing – or if you add more time to what you are doing that’s not working — you’ll keep struggling.

We know you want a guarantee. But here’s the closest we can offer – we will only offer you a spot in the program if we are 100% confident it’s a good fit and that we can help you. The choice to participate is yours. And, we will not offer you a spot if we have any hesitation for any reason whatsoever. That’s why we offer a free 60 min call – so that we can be totally clear both ways.

Can I get CEUs for this?

Yes, 18 are available from the NCBTMB upon successful completion of a multiple choice test at the end of your program.

Can I write this off for taxes?

Yes, this is absolutely a verifiable business expense and is tax deductable. We will provide you a receipt upon enrollment.

What if I do your program and it doesn’t work for me?

Are you going to close your ‘back door’, face your fear of failure, drop your excuses and most importantly, show up and do the work? Then yes, it will. Our program is proven with hundreds of successful students all over the world, who thank us year after year. We won’t invite you in if you are a slacker. So, if you show up 100% committed to you dream and do the work it will work. Even if you show up and do 30% of what we tell you to do, you’ll be way better off. If you implement just ONE tiny change, you’ll easily make back what you invest and we can prove that to you mathematically on the call.

Lifetime access to the GRADUATE group after the program is worth the investment alone (so we are told, by our thriving community!)

Also, the tuition is fully tax deductable, so in the absolute worst case scenario – you make ZERO more money, you get a bigass tax deduction which will save you on taxes.

Any more questions? Reach out to Rebecca and she’ll personally answer any question you have.

About Rebecca

Hey there! My name is  Rebecca de Azevedo Overson.

Let me share a bit of my journey with you…

I started my massage career in 1995 at the ripe age of 18, proceeded to struggle for 8 years to make a living, and finally quit because I needed steady income. Massage wasn’t cutting it. 

(I know, not the happiest story. But stay with me……)

I ended up spending the next 5+ years in business administration and learned a LOT about sales, marketing, operations, graphic design, HR, and more.

I then  left that career to be a mom and start my new work-from-home relationship coaching practice, while my husband supported us.

That was my indefinite “plan”…

me and my babies in 2009, in my new Prenatal Massage Office

Then, as a young mom with two babies under 2, and a slow-growing coaching practice, my family suddently became desperate for income when my then-husband’s real estate business evaporated in the recession of 2008.

I went back to massage, this time with a plan, strategy, business skills, and big mission to help make life easier for pregnant women.

Inspired by my very empowering birth experiences, I created a successful prenatal massage practice almost overnight, which quickly grew into a multi-therapist clinic in Salt Lake City, Utah.  In addition to being sought out for prenatal and postpartum massage, I became a Birth Doula, and a Fertility Massage Specialist. My staff and I served over 10,000 women ,offering massage, yoga, birth doula services, childbirth education, and more.

It was a dream come true. I made it happen! I did it!

Then…knowing something else was “next” for me, I sold my practice, Salt Lake Prenatal Massage,  in March 2018.

 I understand firsthand the challenges that  massage therapists face when it comes to building a successful business of their own, and I now help others through my 8-week “Rock Your Massage Practice Academy” – a mentoring program to help therapists build a thriving practice of their own.

How can I help YOU?

Join my lively and productive Facebook Group: “The Art of Building a Successful Massage Practice”.


  • Licensed Massage Therapist (UT#293115-4701)
  • Founder & Director of Salt Lake Prenatal Massage (2009-2018)
  • Graduated from Myotherapy College of Utah, 1995
  • Prenatal & Postpartum Massage Certification, 1996
  • BA in Spiritual Psychology, 2010
  • Certified Clarity Coach, 2006 (The Work of Byron Katie)
  • Birth Doula (DONA)
  • doTERRA SILVER Wellness Advocate and Essential Oils Educator
  • Mom to two boys and one girl, all born at home with professional midwives
  • Professional singer/pianist, headlining entertainer at “Keys On Main” Dueling Piano Bar in Salt Lake City
  • Success Mentor to Massage Therapists all across the USA and in 6 countries (and counting!)


Why are most massage therapists afraid to work on pregnant women?

Hey friends! Many of you know my niche and expertise as a massage therapist is PRENATAL MASSAGE. I also train and educate massage therapists in this specialty via my courses online and in person. This is a Facebook LIVEstream from my group, Prenatal Massage Specialists, and it was requested by a few group members to …

Happy Clients – D.S. from San Francisco, CA, USA

I LOVE my students. Truly. It brings me so much joy to help massage practices THRIVE! Here’s a recent feedback from from a Graduate of my program. He’s been in practice 10 years, and is finally making his own practice into a sustainable, fulfilling career! Enjoy this inspiration!!! where do you practice? (city/state/country)San Francisco, CA …

Contact Me


Feel free to ask me anything by sending an email to: hello(at)rebeccaoverson.com

Want to hang out with me every week online? 

Join my free facebook group, “The Art of Building a Successful Massage Practice”

Current Students Only:

Login to your classroom portal via the link posted in the private Facebook Group for Rock Your Massage Practice Academy.