Spotlight – Eli Shumaker’s Successful Launch of Body Euphoria, a Trans-Friendly, Trans-Owned Massage Therapy Center in Pittsburgh

Just bragging about one of my favorite humans on the PLANET!… Eli Shumaker! Check out this link above to an awesome writeup.

I have had the honor of helping this beautiful soul make his dream of a purpose-driven private practice come true.

In just 8 weeks, Eli and I worked together and created, branded, and launched his trans-friendly massage practice, with a mission to help members of the LGBTQ community feel at home in their bodies.

This is so. needed. And the dream is now a REALITY!

On a personal note… Eli is going down in history as the most coachable massage therapist I have ever had the privilege of mentoring. I knew from the start that he had the drive and passion, but just needed some strategy and guidance – and confidence – to make it GO. He soaked up every lesson, every call, every assignment, and just poured his heart and soul into this project. Eli, thank you for trusting me.

I’m proud. Just… freaking proud.

I remember telling Eli, “You are never doing anyone any favors by dimming your light.” It was like a switch flipped – and his reasons and fears and excuses turned into action.

Eli, thank you for DOING WHAT IT TAKES to let your light shine! The world needs you!


 I talk to a lot of LMTs who have plenty of complaints about the place they work. The solution, they think, is to just bust out on their own and start their own practice….


But being self employed is NOT for everyone.

Running a business is not the same as performing massage. If you want to be successful in your own practice, you need to think of it as starting your own business – because that’s exactly what you are doing. Your practice is a business and should be treated as such. You need business skills AND massage skills.

Many therapists try on their own and the majority of them fail. Why? Because they are great bodyworkers ONLY. Recognize that IT IS NOT ENOUGH TO BE A GREAT BODYWORKER TO HAVE A SUCCESSFUL BUSINESS. How do I know that?

Because most of you ARE great bodyworkers, and you still struggle to get and keep clients. It’s not because you lack skills – it’s usually simply because you lack business know-how and strategy, that’s all!

Listen, there is a lot to be said about the niceties of working for someone else… being able to show up for work, take care of clients, do some paperwork, and go home.

When you have your own business, you work pretty much all the time because all the results and all the liability fall on your shoulders. (You may even have to carve out time to STOP WORKING ON THINGS.) So yes, while you get to choose your hours as someone who is self employed, you also have to do marketing, bookkeeping, website, customer service, laundry…. You get the picture.

Being self employed is for those that LOVE the risk, LOVE the creative process, LOVE having control over everything… and they love it MORE than the security of someone else signing their paycheck. (And listen – you don’t have to have it all figured out – that’s why the right mentor in this business can stack the odds in your favor.)

Is this making sense?

So, here are some signs you are NOT ready to be self employed.

1. You have thoughts like, “Man, I get paid $20 an hour here, but if I was on my own I could make $65!” 

Hint: you still don’t MAKE $65 when self employed. There is a difference between gross income for your business, and NET income for you. You’ll make more, but you will also be working way more hours ON your business just to have clients coming IN to your business. (I personally would rather work 24/7 for myself to avoid working 40 hrs a week for anyone else.)

2. You do not have any money saved up to invest in growing/starting your business. It takes money to grow or start a business, always. Most businesses fail due to lack of capital – they simply run out of money and can’t make it up in sales fast enough. You should have SEVERAL thousand dollars to get you started in a private practice.

3. You are easily discouraged or you know you lack confidence. You ARE going to get a one-star review here and there. You WILL get negative feedback from time to time. You will have losses, setbacks, and betrayals. If you don’t look forward to that as an opportunity for growth, do not start your own business.

4. You think that the way to build a practice is by poaching clients from the franchise you work at. Or that setting up a Facebook page will magically bring clients. Noooooo.

5. You say things like “I’m going to TRY this and see how it goes.” Did you know that there is no action in trying? (There’s a big difference between trying to stand up and actually standing up for example.) Being self employed is usually for those that are 125% committed, mission driven, purpose driven. You must be willing to smash through any obstacle that comes your way. I have one woman in my mentoring program who was having labor contractions during one of my webinars and KEPT WATCHING…. She is currently working with me to build her practice, all with a newborn in her arms. NOTHING will stop those that are determined to succeed. “Do or do no, there IS NO TRY.” -Master Yoda

6. You literally have no money and no clients in sight, are drowning financially, are about to lose your home, and don’t know where your next meal is coming from. STOP AND GET YOUR FEET UNDER YOU. My dad used to always say “McDonalds is always hiring.” That’s not a slam – that’s the reality that you must get your basic needs met and here in the USA there are opportunities everywhere to create stability for yourself until you are in a place to BUILD. You can always get a job at Target, Wal Mart, McDonals, Taco Bell…. Anywhere. There is no need to starve. There is no shame in getting another job while you prepare to build a business.(Besides, it’s hard to be successful when you are truly desperate.)

So, what do you think? Are you cleared and ready for takeoff, or do you need to spend some more time getting things in the right place? There is no shame in admitting that being self-employed is not for you! And if you are clear that being self-employed IS for you, how did you know? 

JOB Post: Administrative Assistant for online business – work from home

Administrative Assistant for online business – work from home

I’m looking for a part-time Administrative assistant (20 hrs/week) to help me manage my online programs and  deliver awesome customer service.

Ideally you have a very broad base of skills and abilities that make you an amazing online business assistant.

You are flexible, punctual, you LOVE being one step ahead of me, and thrive on exceeding expectations.

Integrity is one of your core values.

You are coachable, an excellent communicator, super-organized, and a JOY to work with.

You must manage, execute, and report back on tasks such as:

  • Program registration management
  • Responding to emails and managing my inbox
  • Managing my calendar
  • Some Facebook community administrative work
  • Making modifications and updates to various websites on squarespace and wordpress
  • Video uploads and managing content of my courses
  • Brainstorming sessions with me
  • Creative problem-solving with me
  • Liaison with vendors (such as graphic designers and copywriters)
  • Internet research
  • Social Media execution

Results I expect you to produce

Complete a daily task management checklist every day and report back to me

Cause me to say “omg I LOVE YOU” at least once a week because of your awesomeness and efficiency

Ensure nothing falls through the cracks and that deadlines are met, clients are served, and that stuff WORKS


  • Excellent written and phone communication and demeanor. If you don’t know the difference between their, they’re and there, or can’t detect misused apostrophe’s, this is NOT the job for you.
  • I prefer you live in Salt Lake City, UT or nearby. Most work you can do from home but I may need some occasional in-person help.  However, I might change my mind and hire someone remote if it’s obvious that you kick ass.
  • Must demonstrate in-depth knowledge and understanding of social media etiquette and Facebook group participation.
  • Demonstrate basic user level knowledge of or fast to learn the following programs: Vimeo, Zoom, scheduleonce, mailchimp, Gmail, Google Drive, Facebook messenger, Google Calendar… and anything else I throw at you. 🙂

Please only apply if you are clear that this is your career, and you are in a place in life where you see yourself doing this for at least 2-3 years.

Pay is offered at a starting wage of $15 an hour, with a 90 day probationary period and reevaluation.

To apply, send an email to with the following:

  • a video introduction
  • your resume
  • cover letter stating why you want this job
  • a DISC assessment (available for free here:  )
  • and three things you learned about me by searching on your own.

Thank you! I can’t wait to meet you!

Rebecca Overson

the quote I live by….

Hi friends.

Words are powerful.

And when you read something over and over and over again… like this quote that has been on my wall for 20 years…

It becomes part of who you are.

This quote IS who I am.

I feel it is my DUTY to shine. To give others permission to do the same.

So, in case you need permission, YOU HAVE PERMISSION.



Interview: New Episode on BusyHive Podcast

Hello, Massage Stars. Honored to be featured on a New Podcast at Busy Hive! Krzys interviewed me and in this episode we dive into mindset and tips on how to build a successful massage practice.. Enjoy. ⠀

BHP 45 – The Art of Building a Successful Massage Practice

Getting overwhelmed by the details?

I’m a big fan of oracle cards for awareness in the present moment. Some of my mentoring program graduates were posting in our private facebook group the other day that they were feeling stuck, overwhelmed, etc . (a typical day in the life of being self-employed…) and so I went LIVE, and pulled a card for them.  We pulled the MOUSE card (from my Animal Spirit Deck from The Wild Unknown). 

MOUSE is all about getting so hyper focused on the little things that you lose sight of the big picture.

You are in Mouse energy when you are focusing on every tiny crumb instead of your PASSION.

Don’t get me wrong – the details are important. But it’s easy to get lost in the teeny tiny details.

In fact–

It can suck the momentum right out of you.

Have you ever had a big goal but didn’t go for it because the details overwhelmed you? 

When I was younger, I wanted to be a physician.

I started at the University of Utah in 1996 after I’d graduated from the Myotherapy College of Utah, and lasted about ONE semester because I was too afraid of taking all the wrong classes in the wrong order and messing things up. But pre-med, meetings, orientation, advisors, planning the next 4+years when I couldn’t even see past the end of my nose at the time….yikes. No way. I froze just thinking about it.

Registration alone overwhelmed me, and that overwhelm and fear of messing up stopped me until I finally got me a damn Liberal Arts degree in 2008. I graduated at age 31, literally a few weeks after giving birth to my second child. (Not ideal. Not an MD either. )

Some of you are stuck in your massage practices because you are afraid to confront the nitty gritty, such as:

  • zoning
  • pricing
  • business licenses
  • taxes
  • accounting
  • social media
  • wtf to do with my website/facebook page/instagram
  • online booking
  • how to talk about what you do
  • sales/marketing of your services

I totally get it you guys. We are usually right brained healers, not left brained business people. That’s why I do what I do – I help massage therapists navigate the wilderness of business. You likely didn’t learn how to run a business in massage school.

Look, if you want to succeed in business for yourself as a massage therapist, you have to learn what to do, how to manage the details, and how to do all that without getting completely overwhelmed. Right? 

So here’s your coaching for today if you are overwhelmed by the details:

  • Step back. Look at the bigger picture. Get connected to your bigger purpose and why on earth you became a bodyworker in the first place.
  • If you’re super overwhelmed, like on the brink of an anxiety attack or depressive episode or something similar, STOP, get up and move and go do something creative for a bit. Whatever your outlet is, just go do THAT.
  • And on a very practical level, I’m a huge fan of doing a brain dump. That means, get a piece of paper, write down everything on your mind, and I mean everything. All the stuffs. Your to-do. Your dentist appt. Your home stuff. Work stuff. Client stuff. And then, pick the ONE thing that you absolutely MUST do today, that if you don’t do it, you’ll be in trouble. Then go do that one thing. When you’re done, look at your list again and pick the next thing.

Does that help? 

My next 8-week mentoring program starts Monday June 11. It would be really sad if it was a perfect solution for your practice building problems and you didn’ t.even.know about it. I help massage therapists grow businesses of their own way faster and with much less struggle. Here’s the information on how to apply.